7 Tips to optimize product pages of your shopping site for SEO
It looks like everybody sells products on Amazon today. Amazon is great to sell products but it comes with own limitations and some hassles. In stead, if you own an onlne store soly for your own, you have much greater control over the online market place. If you want to increase your e-commerce website traffic and sales, this artcile may help you just that.
One of the most common challanges for small online retailer is traffic. Unless you are already popular, nobudy knows your website or products. Even though Amazon is large, your site could still win some traffics over Amazon if you optimize the website and products for search engines.
Here are the 7 tips to optimize your website and product pages for more SEO friendly. If you have already imprement them, that’s great, but this might be an oppotunity to review them. There are always a room for improvement.
1.Perform white hat SEO.
We have a dedicated page to explain what white hat SEO is(Learn more about White Hat SEO). To simplify the White SEO for this article, it primarily avoids any aggressive and spammy keyword stuffings to your product page settings. It is very difficult to explain what belongs to White Hat SEO and what goes to Black Hat SEO. But remeber this. Just keep it simple and truthful descriptions to your product and avoid too many keywords into a single product page. Think as a customer or visitor of your site. Avoid spammy descriptions and taggings like enter every combination of keyword. This is the reputation that you are building on the web. Sometimes, a new flashy techniques wins Google’s algorith but they won’t last for a long time and if you perform too aggressively. Just don’t go crazy.
2.Create description based on what potential visitors are looking for
You can have an appealing description and unique product name. But never forget who is looking for your products? If your product name is so unique that nobody would search the name of the product, chances are, these potential customers might not find your product and page at all. For example, you are selling a hand cream for Paraben allergy, and the name of your product called like “paravent.” If you don’t know the name of the product, you never search for the keyword “paravent.” They would most likely search “hand cream paragon allergy” or other variations of that. Make sure the later search term is included in your product description, so the search engine can index and pick up the relevancy to “hand cream paragon allergy.”
3.Include Review stars and comment system
Product reviews are essential to building the trust for online shoppers to purchase your products.
Set up Schema as a product.
You could just paste 5 star picture on your product page and pretend you have fantastic reviews. But That is considered as a questionable marketing practice. What you should do is to incorporate schema.org product data structure on each product page so people can review your product and rate it. If it is set up right, your star rating and reviews will be shown on the search engine result page.
Offer some insentives to your customer if they right a review for you. Get stars and reviews. good rates and reviews instantly build a good reputation for your products and business.
4.Use high-quality images and videos.
You cannot create the first impression twice. When people visit your site and see pixelated low-quality images of your product, they don’t put their confidence in your product. Don’t just take a picture with your smartphone and paste it in there. You are not selling 2nd hand items on eBay or Craig’s list. Think about your product and brand impressions. Have pictures taken professionally if needed. Tight on budget? Buy photoshooting tools and learn some Photoshop skills to produce better product images.
5.Make your site and pages load fast as possible.
Shoppers don’t want to wait. They want to see, compare and decide. If your site or page takes 10 seconds to load, they hit back button and go other websites to find what they want.
To do that, avoid excess script and graphics/pictures which are unnecessarily large. If you have some technical skill, install CDN to boost your loading speed.
6.Offer other product suggestions
One of the best features of Amazon is a great suggestion and package offers like “you may also like” and “people looked this product also look…” These product suggestions easily add more product to your cart, but also satisfy shopper’s hidden needs. They sometimes don’t know what they are looking for. For example, if a shopper is buying a camera, they most likely need a battery too. By offering these add-on items, he or she can tell if the camera comes with the battery or not. And if they feel that they need extra batteries, they pick them up anyways.
7.Pay attention to each product page.
Building and optimizing a shopping site is a tremendous task. More products you carry, harder they become. Comparing to regular sites like a portfolio and a restaurant website, a shopping site has so many features such as shopping cart, payment gateway, user account and more. If you have 100 products, you have to manage 100 pages. However, don’t forget each product page needs details which your shoppers are looking for. If the page doesn’t have the product details which they are looking for, they won’t buy even if the product actually meet what they are looking for. You could just kill a sale.
Optimizaing a shopping site is a overwhelming task. But it will pay you for a long run. It is a part of investment for your online presence.
We hope this article helped you.